Brighter Concepts Ltd

Brighter Concepts Ltd. was founded in 1994 by Keith Johnson. He started in the Milwaukee area and has expanded to include Madison. We now can brighten up the entire state! It is Brighter Concepts Ltd's goal to make your day bright! Just ask us how!

Brighter Concepts Ltd has been featured in Alliant Energy's Power House TV show, several articles in Wisconsin State Journal and The Janesville Gazette.  In addition, Brighter Concepts, Ltd. has installed Solatube® daylighting systems in many Parade Homes and Remodeling Tours throughout Southern Wisconsin. We are also in many commercial projects around the state. Including WPPI, Energy Center of Wisconsin, ATC, M & I Bank, UW Credit Union, and Kwik Trips!

Brighter Concepts Ltd Upcoming Events

We like to get out and about from time to time. Find out where we’ll be demonstrating Solatube products or attending trade shows below. We hope to see you there!


Find out what it’s really like to own a Solatube daylighting or attic ventilation system. Just read the customer comments below. Then, if you’re ready to learn more, contact us to schedule a free in-home consultation. There’s absolutely no obligation, and our professional Certified Installation Consultants arrive when it’s convenient for you.

Solatube 290 DS Daylighting System

We have lived in this house for four years, and although our kitchen is south facing, I had to turn on the lights. The Solatube® has made an amazing difference! Even when it is cloudy, I don't have to turn on the lights.

~ Ross & Penny of Madison

Solatube 160 DS Daylighting System

Since we installed the Solatube® s in the laundry, hall and dining room, we have not had to use the electric lights during the day. They make a bright difference in what was our dark home.  The installers were prompt and courteous.

~ Paul & Philomena of Waunakee

Solatube 160 DS Daylighting System

I really appreciated Gina's continued efforts to keep this product in our minds. Dave seemed very knowledgeable about the products and answered all our questions. He also helped us decide where to place them. He did a Great job. We love them! 

~ Rick & Kathy of McFarland

Solatube 160 DS Daylighting System

We love them. We knew they were going to be bright, but even on cloudy days they do a great job.

~ Brian of Monona

Solatube 290 DS Daylighting System

It is better than we expected. "The room has become so inviting. It is like it invites you in." "We keep thinking we left the lights on."

~ James of Madison

Solatube 290 DS Daylighting System

We are standing in our kitchen with no artificial light. It is marvelous. The installers were very professional.

~ Glenn & Mary of Baraboo

Solatube 160 DS Daylighting System

We just love them. I want to paint my bathroom a dark color. We will want two more for other areas in our home.

~ Paul & Mary Jo of Milton